The Ram Truck: Online marketing strategy Essay


Week 5: The Marketing Blend

BUS 235: Introduction to Advertising


Me and i are the best and companies available in the market today. The car market is zero different. There are many brands, models, and prices when it comes to vehicles. One specific area of the auto market happen to be trucks, more specifically is the Memory truck. Wile Ram has been around since 81. Truck revenue have struck an all time high seeing that 2007 demonstrating that gasoline prices are generally not affecting revenue as much (Ross, J. 2013). The big three, Ford, Chevy, and Memory continue to combat each other inside the truck advertising business and have cut-throat marketing to try to become the best and on top of truck sales. Ram features gotten rid of the Avoid name and goes solely by Ram memory in an effort to move away from being linked to Dodge vehicles. This online strategy of isolating Dodge autos and vans from Ram trucks was seen as risky at the time nevertheless has proven to be a successful technique. Since the parting in 2009, Ram has had 40 months of successful product sales growth that is certainly ahead of other truck brands (Williams, M. 2013). Item

Memory currently offers a mid-size pick-up plus the full-size Memory 1500, 2300, and 3500. Customers consider different colors, chassis, gas or perhaps diesel, and also a dually choice. This year, Memory is third in product sales behind the Ford F-series and Chevy Silverado with 234, 642 units distributed (Ross, J. 2013). All of us have a different thoughts and opinions and desire of what truck they will like and wish to purchase. Buyers who carry out their exploration look at sites like,, and to determine what other buyers buy and why. These web sites will also explain the Pickup truck of the yr and rankings for each truck.

Ram is known for two things; the Hemi engine which can be known for hp, and also the Cummins diesel machines which is a idol to people who have are familiar with diesels. Hemi and Cummins engines are only in Ram pick-ups which gives them an advantage more than other vehicle makers individuals are familiar with these types of engine types and they are trusted and long-lasting. People choose and use products from this category based upon lots of different points. The areas that affect householder's purchases in this area are value, body design preference, engine type, comfort and ease, design, and financing. There are a lot things that come into perform when purchasing a truck. Some people are trapped in their ways and only by simply one company that they have often driven. Other folks, research and go on test drives trying to find the best bargains.

The moment Dodge and Chrysler were bought by Fiat, that they decided to drop the Dodge name and go totally with Ram in 2009 (Williams, M. 2013). After this obtain, the company made a decision to focus on the actual determine to get real truck customers vs those who are everyday truck customers and don't really use their very own truck but drive that for the image. According to President Sally Diaz, the wanted to bring a distinction between Dodge cars which might be supposed to be young, cool, hip, and energetic whereas the Ram pick up truck is supposed to be built difficult for true truck users. Ram and Dodge, used problem reputation to separate themselves from one another in order to up sales. These people were able to perceive what their customers wanted, and it brought on their decision to separate to be able to increase revenue (Kerin, L. A., Hartley, S. T., Berkowitz, Electronic. N., Rudelius, W. 2011). Price

Ram's warranties really are a basic 3 year or perhaps 36, 1000, and a powertrain guarantee of your five year or 100, 500 miles. Chev trucks warranty is the same. While Ford's warranty can be not as great with the same basic warrantee and only a 5 season or sixty, 000 mile warranty around the Powertrain.

According to, the MSRP for a basic 2013 Ford F-150 is definitely $24, 070, two wheel drive bottom from the line 6th cylinder about $54, 1000 for the loaded F-150. The MSRP for a 2013 Ford F-350 is $30, 800 to $58, 000 for the loaded...

Referrals: Hernandez, Meters. (2013). Big brands goal Hispanic customers. USA Today Hispanic Living Magazine. Gathered from

Kerin, R. A., Hartley, T. W., Berkowitz, E. D., Rudelius, T. (2011). Advertising (10th ed. ). New york city: McGraw-Hill.

Ross, J. (2013). Pickup sales hit 2m units intended for first time as 2007. USA Today. Recovered from

Williams, Meters. (2013). After dodge-Ram split, Chrysler vehicles have increased. Newsday. Recovered from


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