Southwest Flight Case Study Dissertation

SOUTHWEST AIRLINES, INC

EXAMPLE ANALYSIS

ASSESSING PAST WITH PRESENT

12/14/2010

STRATEGIC ADMINISTRATION (Section F)

Course Teacher: Mr. AbdulQadir Molvi

Submitted by

(Alph. Order): PEANUTS AND BOLTS

Abdul Basit Malik (9045)

Hafsa Saleem (8828)

Maaz Ismail (7192)

Muhammad Faizan Ali (7126)

Muhammad Hassan (8780)

Saba Muhammad Arif (9313)

Rica Tawfik (8609)

LETTER OF ACKNOWLEDGEMENT

Our instructor MISTER. ABDUL QADIR MOLVI given a report of STRATEGIC MANAGING on FREEBIE SOUTHWEST AIRLINES. We have tried to make this record in such a way that fulfils the essence of this program. We wish to extend deepest gratitude to Allah the most Gracious and the most Merciful, Who do this study possible and effective. Special as a result of MR. ABDUL QADIR MOLVI, our course supervisor of STRATEGIC MANAGEMENT at Iobm, for his guidance and imparting knowledge to us with complete devotion and honesty. Sincerely

NUTS AND BOLTS

Abdul Basit Malik (9045)

Hafsa Saleem (8828)

Maaz Ismail (7192)

Muhammad Faizan Ali (7126)

Muhammad Hassan (8780)

Saba Muhammad Arif (9313)

Sana Tawfik (8609)

NOTIFICATION OF TRANSMITTAL

14th January, 2010

Mr. Abdul Qadir Molvi

Faculty, Strategic Management

Institute of Organization Management

Dear Mr. Molvi

Please agree to this Term Report on ‘Case Examine Analysis of South West Airlines' as given by you. This survey is the result of the information categorized, screened and compiled after having a rigorous study conducted on the above stated topic.

Regards,

NUTS AND BOLTS

Abdul Basit Malik (9045)

Hafsa Saleem (8828)

Maaz Ismail (7192)

Muhammad Faizan Ali (7126)

Muhammad Hassan (8780)

Saba Muhammad Arif (9313)

Saludable Tawfik (8609)

TABLE OF CONTENTS

BUSINESS SUMMARY

This kind of report gives an insight of Southwest incorporation. It targets strengths, weakness, opportunities and threats of southwest. To be able analyze Freebie southwest Inc., we certainly have used distinct analytical equipment such as TOWS, Porter Style, EFE/IFE, Grand Strategy, and Space Matrix. We Have divided our report in two parts in order to do a relative analysis of south west flight. The initial part we now have analyzed may be the case we. e. Freebie southwest airline within our book of Strategic management by Thompson Strickland. Second part we certainly have analyzed involves Southwest air travel current situation from 2001 to 2010. In First Part we now have taken the scenario coming from 1996 to 2000 by which there is a SWOT analysis of southwest flight companies In which the durability of south west airlines will be successful competitive low cost technique, customer concentrate etc . Disadvantages are too strict cost decrease strategy and financial and so on Threats are fuel rates; intense rivalry etc and opportunities will be exploring fresh markets, independent business course services. As we have used analytical tools we have computed Internal element analysis and external element analysis exactly where Southwest won " 3” in IFA and " 3. 2”in EFA. We now have also Compared Southwest flight from other flight companies that is Delta and American airlines. Rate analysis happen to be shown coming from different graphs in order to be familiar with trends in southwest airlines. In Second Part of this kind of report contains the analysis of current scenario of Freebie southwest airlines coming from 2000 till 2010. We certainly have also carried out the SWOT analysis in order to compare the specific situation of the business from the earlier one for this purpose this record contains computation of IFA and EFA. in current scenario freebie southwest scored three or more. 5 in IFA and 3. 1 in EFA. According to our findings southwest airlines Company culture is different from the other companies in the industry because they are open to learn new things and in addition they believe in valuing their workers more than consumers. The most important chances for South west Airlines is usually to expand and grow alone in the worldwide markets....

Bibliography: * http://en.wikipedia.org/wiki/Southwest_Airlines

* http://www.southwest.com/about

* http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/2068.html

* www.upgradetravelbetter.com/2010/.../good-news-for-new-york-airfares-southwest-airlines-coming-to-newark

* www.dallasnews.com/.../DN-swkelly

* online. wsj. com/... /SB10001424052702303338304575155813404043090. html code

2. http://digiredo.wordpress.com

2. Strategic Management book simply by Arthur Thompson

* Google Images

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