I. INTERPERSONAL ANALYSIS
7-Eleven Convenience Store has more branches compared to
MINISTOP. 7-Eleven has 48, 000 shops worldwide while MINISTOP provides
4, 000 in Asia. 7-Eleven has a larger market, more aggressive owners and
strategic company in comparison to the other one; so it is very popular to
people just about everywhere. They also have a greater number of workers, bigger
projects to assist the community and wide array of advertisements to be more
popular. Comparing their age ranges to the organization, 7-Eleven is unquestionably older
than MINISTOP. MINISTOP simply operates for nearly 33 years while 7-
Eleven continues to be running for 86 years.
The two convenience stores have the same costumers. They vary in
ages nevertheless they're all students, employees, condominium renters, household
helpers, passerby and travelers, both specialist and nonprofessional
Concerning their employees, both of the ease stores have got a
security guard and two to three assistance crews, with regards to the size of the
organization with a director. Their service crews usually are in between
18-30 years old bracket, the two male and female, which is inside the physical active
and attentive level. Their managers are quite older compared to their crews
but they also support when there are a great number of costumers.
II. CULTURAL RESEARCH
These grocery stores help a lot of people buy the actual need
and desire easier with limited time. Everything started to be in their reach that
changed their lifestyles too, from food to drugs and ready to eat food.
7-Eleven and MINISTOP became a one stop shop where you can find
everything that you may need and buy in couple of minutes at any time of the day,
seven days per week; aside from that, they also have services important for
emergencies like prepaid and internet lots, money copy, bills payment
and ATMs. 7-Eleven affected more people geographically due to
the number of retailers that they have. That made all of them more popular towards the public.
Availability is another way of advertisements where you need not pay.
Wherever going, you can see one of their retailers nearby, actually outside of
your very own country. MINISTOP is also popular but not as popular since 7-Eleven,
though they're making their particular wave previously, away from the shadow of the
giant organization 7-Eleven.
III. DEMOGRAPHIC ANALYSIS
7-Eleven and MINISTOP are both located in areas with a large amount of people
like reloading zones, quit lights, link crossing, around condominiums, neighborhoods,
offices, schools and hospitals, federal government establishments and any busy
avenue. Their position is a very big factor that affects all their sales and
clients. 7-Eleven has more stores that could serve persons all over the world. Having as many stores as they have, the store turns into more popular. They
are definitely the title holder of the most many outlets. This affects someones thinking
that they are even more trustworthy as a result of availability. Wheresoever people get,
they know that there is a 7-Eleven somewhere. Apart from the availability,
security is usually important. 7-Eleven outlets seem more properly secured compared to
MINISTOP. They are also located in occupied streets they own more than
one d g in greater outlets. All their stores are equipped with
mirrors and CCTV cameras for store lifters and " holdapersвЂќ. MINISTOP provides
those too that varies from all their store size but some with their stores
are not but or well equipped with digital cameras in the Korea.
Convenience stores are the number 1 target pertaining to variety of criminal activity to
the point that few had been closed due to risks. The issues for having them as
targets will be: the small number of employees per store to quit or identify
scammers, the extended availability hours that gives crooks more chances,
the tiny size of the store that make scammers easier to get around and majority