Essay about Prada  Leading the Technological Wave in the Fashion World

Prada – Leading the technological revolution in the fashion world

Prada is a famous brand that offers luxury goods for men and women. Though Prada lives in Italy, wherever family owned businesses have solid patriarchal beliefs and hidden agendas, Prada has brown beyond most of its competition due to its openness and visibility. Not only that, although Prada has always been in the cutting edge of employing technology to step it is game up and thus be a label that directs the trend world. One particular example was when Prada partnered with LG to introduce a " style phone” that had initial capacitive touchscreen display, well before Apple introduced i phone. The fact that Prada isn't very shy via trying out fresh ideas inside the technology the front, whether to work with it just as being a marketing tool as well as to improve their core business, this is what makes them a formidable competitor in the trend industry. In this report, I will look at how the Information Devices that Prada has applied has helped them achieve efficiency, know-how about their customers and success.

One of Prada's first ventures in modern CAN BE was to create a first-of-its-kind store in Manhattan (that expense $40 million) in 2001. In the store almost all items come with an RFID tag on them, which will when scanned beside a monitor gives more information and videos regarding the item [1]. Of course, if the item is usually taken to the dressing-room and placed on a " wise closet”, the closet could read the RFID tag and display that on an adjacent touch screen overlay. Let's say, if this was a dress that the client had acquired, on the touchscreen display you can see the dress, add matching add-ons to this or find different colors from the dress (in ways like the current Lightspeed POS).

Another feature of the retail store was to offer loyalty cards. Even though dedication cards are commonplace at present, in 2001 this was a rarity. And let's consider the how Prada's loyalty playing cards were still better in concept than many loyalty cards of other stores...

References: [1] What Other Merchants Can Learn From Prada (2002). RFID Log.

Coming from http://is.esade.edu/faculty/wareham/Teaching/CCS/Slides/RFIDPrada.pdf

[2] The Impact of RFID in Retail Industry: Issues and Critical Accomplishment Factors (2006). Journal of Shopping Center Research. From http://jrdelisle.com/JSCR/2005Articles/JSCRV13_1A5ImpactRFID.pdf

[3] Prada: Designing tomorrow's trend (2004). HP Case Study.

From http://cdn.ttgtmedia.com/rms/computerweekly/38621_prada-case-study.pdf

[4] SAP Case Study Video – Prada (2013).

From http://vimeo.com/64122513

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