1 . 0Introduction
1 . 1Industry And Lifestyle
BreadTalk Group started off in Singapore although Singapore established fact for its varied variety of meals. Being a cosmopolitan country, the F& M industry had been influence by culture of countless different races and nationality and bringing in foreign cooking to set up business, bringing with them new and interesting F& W concepts which makes Singapore an extremely attractive place for individuals who adores food all over the world. Singapore was ranked one of many top three major ingesting capitals in the Asia Pacific region. The F& N industry in Singapore offers entrepreneurship options because of its low entry limitations. Today, various home grown F& B business people have spent overseas. 1 ) 2Company Info
BreadTalk Group started in The spring 2000 by simply Dr . George Quek and Katherine Lee through it is principal additional BreadTalk Pte Ltd. The business started off being a single bakery shop for Parco Bugis Junction the moment Dr . George Quek noticed an the opportunity for offering freshly cooked breads, buttocks, cakes and pastries which can be visually creative and attractive. BreadTalk was the first bakery that founded the get flossing bun the sweet cream filled bun with a generous layer of pork floss their teeth. It became a hit among Singaporeans. Sales of the pork floss bun were estimated being 20% percent of BreadTalk monthly revenue then. Right now Breadtalk is becoming one of Singapore uniquely brand which gain international charm. BreadTalk provides expended to 15 country using more than 500 store bakeries, 40 food vorhof des herzens and restaurants with a global staff durability of 7000 employees. BreadTalk vision assertion
Establish BreadTalk as the foremost intercontinental, trendsetting life-style bakery brand. BreadTalk Mission statement
Leading a new life-style culture with new, innovative changes and creative differentiation to craft product with passion and vibrancy.
2 . 0SWOT Research
Unique concept and branding
BreadTalk concept is unique and progressive...