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Korean electronic devices giant Korean has made
a remarkable transformation, from a provider of valuepriced commodity products that oe manufacturers (OEMs) sold below their own brands, to a global marketer of premium-priced Samsung-branded
consumer electronics such as flat-screen Televisions, digital
digital cameras, digital appliances, semiconductors, and cell
telephones. Samsung's high-end cell phones have already been a
development engine intended for the company, which has also unveiled
six Olympics, and ran several global ad promotions
themed " Imagine, вЂќ " Silently Brilliant, вЂќ and " YOU, вЂќ all which included brand text messages such as " technology, вЂќ " design and style, вЂќ and " sensationвЂќ (human). In 2005, Samsung korea surpassed
Volvo in the Interbrand brand position for the first time and
continues to outperform Sony today.
The economic depression during 08 and 2009 significantly afflicted the semiconductor industry, total consumer electronics sales, and Samsung's bottom line.
To survive, Samsung cut profit margins, decreased
production, and cut inventories. As a result, the corporation
emerged by the end of 2009 with record-high quarterly
profits despite significantly smaller income.
Today, Samsung korea is the global leader in flat-panel TVs
and memory chips, and the and second player in mobile
cell phones. It is aimed at growing systems such as
iphones and provides partnered with both Microsoft's
Glass windows Mobile and Google's Android software. Additionally , Samsung provides formed a green partnership with Microsoft to assist create energy-efficient computers.
Contrary to rival firms, Samsung has changed into a global
innovator by making both equally components for electronics
companies the actual equipment sold to buyers,
a steady stream of improvements, popularizing the PDA
mobile phone, the 1st cell phone with an Mp3player, and the
first Blu-ray dvd player.
The samsung company initially centered on volume and market
dominance, superiority rather than earnings. However , through the