Essay about Confessions associated with an Advertising Man Book Review

David Ogilvy is known as the father of advertising and marketing and in his book, " Confessions associated with an Advertising man”, he email lists out the concepts he used to take his agency, Ogilvy, Benson and Mather towards the peak of advertising sector. In this book, he also provides advice to both the consumers and the agencies on the dos and don'ts of the marketing industry. The book is an excellent read which entails just how an organization should work, what an employer, just how objective he should be, how to maintain high inspiration levels in his employees, tips on how to lead simply by example and just how honest you ought to be with your workers and consumers without being naïve. For all this kind of, he applied real life examples. In short, the book illustrates many aspects of organizational behavior in simple language with no use of many jargons, which usually David Ogilvy himself hated. About the writer: David Ogilvy was born in 1911 in the uk. He researched at Fettes College, Edinburgh and Christ Church, Oxford. He, however , did not graduate student and instead, moved to Paris to become chef with the Majestic Hotel. He then started to be a door-to-door salesman. From then on, with the assistance of his brother, Ogilvy joined Mather and Crowther. He shortly went to America and started out his own agency with mather and crower. Later on, crower kept and it absolutely was just Ogilvy and mather. Gradually, Ogilvy and mather built a good clientele, that included Proceeds Royce, Hathaway shirts, Basic Foods, Schweppes among others. Ogilvy was likewise the head around the agency in order to opened in India. David Ogilvy died in 1999.

Brief summary: In the book, Ogilvy blatantly brings up why this individual wrote the book, especially to attract new customers, promote shares and to make him better regarded in the world. The bluntness really works, as it gives a no bother approach to the whole book and makes the items and advices he brings up in the book a lot more crude and worthy of getting. He won't mince phrases and nowhere in the book is he found cajoling the readers to take up his ideas....

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